Aging baby boomers are pursuing total wellness with a vengeance. More importantly for you as a club owner or manager, they’re signing up in record numbers for classes that emphasize the inter-connectedness of the mind and body, such as Pilates-based exercise. According to “Profiles of Success,” IHRSA’s 1999 Industry Data Survey of the Health and Fitness Club Industry, 74 percent of health clubs in the U.S. offer yoga, and 24 percent offer Pilates-based classes. (more…)