When was the last time you saw a fitness center decked out like a garden? Well, potting soil and planters were in definite abundance at the one-year anniversary party for the Roche Fitness Center, a facility built for the several thousand employees of Hoffman La-Roche. Not only did the center’s management develop a creative garden-themed promotion that drew more than 250 employees (about 8 percent of the eligible population) to the event, the Plant Your Roots in the RFC promotional campaign continued to attract attention from potential members months after the one-day celebration. (more…)