Want to add a little creativity to your barbecue? Has your family grown tired of hamburgers, hot dogs and chicken breasts? Try these simple, low-fat recipes and add more flavor to your patio entertaining. Always try to take advantage of summer?s fresh fruits and vegetables. And remember, don?t crowd the grill — make a cold side dish ahead of time to add as the hot food hits the table! (more…)
Archive for the ‘Fitness’ Category
When people begin an exercise program, physical change is usually foremost on their minds. It may be for health, cosmeticor functional reasons, but it generally centers around physical improvement, and the sooner the better! However, prescribing exercise for rapid physiological gains usually presents an issue for long-term maintenance. (more…)
Aging baby boomers are pursuing total wellness with a vengeance. More importantly for you as a club owner or manager, they’re signing up in record numbers for classes that emphasize the inter-connectedness of the mind and body, such as Pilates-based exercise. According to “Profiles of Success,” IHRSA’s 1999 Industry Data Survey of the Health and Fitness Club Industry, 74 percent of health clubs in the U.S. offer yoga, and 24 percent offer Pilates-based classes. (more…)
When was the last time you saw a fitness center decked out like a garden? Well, potting soil and planters were in definite abundance at the one-year anniversary party for the Roche Fitness Center, a facility built for the several thousand employees of Hoffman La-Roche. Not only did the center’s management develop a creative garden-themed promotion that drew more than 250 employees (about 8 percent of the eligible population) to the event, the Plant Your Roots in the RFC promotional campaign continued to attract attention from potential members months after the one-day celebration. (more…)
To encourage participation in its nighttime entertainment, free admission to the comedy show is granted to LifeQuest members and staff, and those from the community who attend the Monday Night Football party receive a two-week membership.
“Having worked in nightclub management years ago, I realized that — like it or not — the majority of people who belong to health clubs also frequent nightclubs,” says Caparas. “We’ve found a huge success cross-marketing with these types of businesses.” (more…)
Physical Therapy
In addition to the above treatment options, your physician may also prescribe a course of Physical Therapy for you. Physical Therapy orders are usually written for 2-3 times a week for 3-4 weeks, and can be extended as needed. Physical Therapy treatment options may include the following:
TENS – This is a small, hand held, battery operated electrical device used to
provide pain relief. The letters stand for Transcutaneous Electric Nerve Stimulator. (more…)
I’ve found that, of any exercise, a combination strength-aerobic workout gives you the most bang for your workout buck. In this column, I’ll show you how you can get more results in the gym. (more…)
Whiplash injury is most often associated with motor vehicle accidents, but can also occur during vigorous contact sports such as football, soccer or rugby. Whiplash is an acceleration-deceleration injury. The mechanism of injury is forced motion; the body goes in one direction while the head and neck move in the opposite direction. It’s more common than you may think. (more…)
Event organizers also set up member testimonials near the food station to encourage visitors to linger and read. The presentation highlighted the Hoffman La-Roche CEO, a regular visitor to the center, and showed photos of employees exercising. Testimonials included comments from happy fitness buffs such as, “The addition of exercise and healthy eating into my daily routine has not only reduced my day-to-day stresses and increased my energy levels, it has built up my self-esteem, making me look and feel great from the inside out.” Another happy member’s quote told visitors, “I had been a member of another local gym, but am much more pleased and happier at the RFC. The staff is always ready to go the extra mile to make all members feel welcome, but more importantly, monitored and cared for.” (more…)